As with nearly everything else you do in life, the more you blog, the better you will become. There is no perfect style to mimic, so only YOUR own style should matter. That being said, there are a few mistakes many bloggers make. No matter how many years you’ve been in the field, it’s worth reading to ensure you don’t make these 10 mistakes yourself.
1.) Too Many Gadgets, Gizmos and Other ‘fluff’
There are at least 1,000,000 different plugins and gadgets you can personalize your blog with. And they all sound so perfect, right? No, you certainly don’t want to have a boring, plain text blog. And that’s perfectly fine. Just remember, all those gadgets may interfere with the overall user experience. Pages load more slowly, and your words carry less meaning behind the 543 auto pop ups you’ve enable. Just remember, no gadget will make your blog work as well as actually blogging will.
2.) Light Text, Dark Background…SMH
I completely understand the appeal of sky blue text over a maroon backdrop. I’m not being sarcastic in the least, I swear. Here’s the issue, though. Dark backgrounds are more like to induce headaches after prolonged periods. Don’t send your readers to the hospital, just because your writing is too fascinating to miss.
3.) Information Overload
Not to be confused with being too informative. I don’t believe there is such a thing in blogging. If you know, you know. What I mean here is (ewww TMI!!, total drama case, and begging for sympathy/notoriety) using your platform to talk about completely unrelated topics in order to lull you reader into viewing you as a more personable individual. The blog post: 23 Best Cars Michael Jordan Ever Scored In, should not begin with I’ve been a little under the weather.
4.) Boring/Uninspired Post Titles
Headlines are crucial in the blogosphere, that’s no secret. It’s the first thing seen in search results. And is usually the ONLY thing seen in side bars and RSS Readers. Make it persuasive enough for someone to give you their valuable time. But, avoid being too cute in your titles. Instead be more descriptive of the actual content. This way, visitors won’t feel they were tricked into clicking your links.
5.) Links Not Saying What Saying Where They Lead
Let’s take a quick poll. Which of these would you rather click: “For more information on blog creation, click here.” As opposed to, “For more information on blog creation, please reference, 123 More Blogging Mistakes to Avoid.”
It is always better to say exactly what site, post, or products your links are sending people to. Let them know your links will point them to something valuable upfront. For all your readers know, the link could be pointing to a “Bing” search page.
6.) Mixing Too Many Niches/ Lack of Focus
It’s great to want to be part of a crowd, and include everyone. You can’t bring that mentality to you blog, though. If you create a blog about Australia’s best wrenches, don’t waste time posting about Lonzo Ball dropping a new album.
People’s initial visit will be from interest in a single article. If there are no similar posts, that person will no longer be interested. You want continuous readers and loyalty. What good is 100,000 visitors in March, if only 2,000 of them come back in April?
With that being said, it’s perfectly fine to throw some oddness into the mix, now and then. There are many amazing bloggers slip in details about family news or current events, and their readers love it. Try not to blog about too many random occurrences. Give those who are interested in your blog, more of what they came for.
7.) Spelling and Grammar Errors
Although WWII ended over 70 Years ago, many grammar Nazis live on. Fortunately, I’m not one of them. But, like any reader, I have my limits. Confusing common words is the biggest culprit when losing readers is involved. For example:
Their our only sew mini times you kin dew this before eye clique “x” and find sum other blog to reed.
It’s okay to not be great at spelling. It’s also perfectly fine that your grammar isn’t pristine. That’s what spell check, Grammarly and dictionaries are here for. With these tools, you can certainly muster an amazing article. One full of subject-verb agreement, nouns, verbs, conjunctions and adjectives.
Don’t be ashamed to need them. Your readers don’t know if you do. But they definitely know when you don’t.
We’ve all made both subtle and wild mistakes through our blogging journey. I’d love to hear yours. Please comment below. I will feature these comments in another segment of blogging mistakes to avoid.